MN HF3096

Establishes consumer data privacy rights in Minnesota Statutes chapter 325O, applying to businesses with annual revenues exceeding $25,000,000, selling personal data of 50,000+ consumers annually, or deriving 50% or more of revenue from data sales.

Grants consumers rights to access personal information collected about them within 45 days, opt out of personal data sales to third parties, and request deletion of personal information with limited exceptions.

Requires businesses to provide transparency notices at collection regarding categories of personal information collected, sources, business purposes, service providers who receive data, and consumer rights under the law.

Prohibits discrimination against consumers for exercising privacy rights and allows data-based price differentiation only if reasonably related to the value provided by the consumer's data.

Creates private right of action with damages of $100-$750 per consumer per violation (or actual damages if greater), plus attorney fees and investigation costs; authorizes attorney general enforcement with treble damages up to three times awarded for willful violations; effective June 30, 2022.