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MN HF4638
Bill
Status
3/28/2022
Primary Sponsor
Esther Agbaje
Click for details
AI Summary
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Appropriates $15,200,000 in fiscal year 2023 from the general fund to the Commissioner of Employment and Economic Development for a nationwide "Minnesota Strong" campaign
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Campaign must focus on attracting new workers, retaining recent graduates, attracting and retaining small and growing businesses, promoting workers from communities of color, and attracting and retaining entrepreneurs
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Commissioner shall contract with an organization experienced in brand management campaigns to deliver focus groups, content creation, video production, advertisements, and social media materials
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Appropriation is one-time only and available until June 30, 2024
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Commissioner must report to legislative committees with economic development jurisdiction by January 15, 2025 on campaign results
Legislative Description
Nationwide Minnesota Strong campaign to attract and retain workers funding provided, report required, and money appropriated.
Last Action
Introduction and first reading, referred to Workforce and Business Development Finance and Policy
3/28/2022