MN SF4696

Applies to social media platforms earning at least $1 billion in annual advertising revenue, requiring verifiable parental consent to create or maintain accounts for children age 15 or younger

Prohibits displaying "addictive interface features" to child accounts, including infinite scrolling, autoplay videos, push notifications, profile-based feeds, and metrics showing likes/shares/follower counts

Bans targeted paid commercial advertising on child accounts and requires all privacy settings be set to maximum privacy by default

Mandates platforms estimate user ages after 25 hours of use within six months (80% confidence threshold) and again after 50 hours (90% confidence threshold), with ongoing updates every 100 hours

Creates private right of action for children and parents with $10,000 statutory damages for reckless/knowing violations, plus potential punitive damages; Attorney General may enforce as deceptive trade practice; effective November 1, 2026