MO HB831

Creates the "Do-Not-Offer Statewide Registry Act" requiring the Missouri Attorney General to establish and operate a database of addresses for residents age 70 and older who object to receiving direct mail marketing, operational by July 1, 2012.

Defines "direct mail marketer" to include credit card companies and other entities mailing solicitations for goods or services to eligible customers, with exemptions for charitable organizations, federally regulated entities, licensed professionals, and businesses with prior customer relationships.

Attorney General must promulgate rules by January 1, 2012 governing database operation, customer registration methods (at no cost), objection duration, marketer access fees, and procedures for collecting objections and revocations.

Prohibits direct mail marketers from sending unsolicited mailings to registered customers; violators face civil penalties up to $5,000 per violation and private right of action for customers receiving multiple violations within 12 months.

Provides affirmative defense for defendants who establish reasonable practices and procedures to prevent violations, and establishes two-year statute of limitations for actions brought by individuals or the state.