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MO HB833
Bill
Status
3/10/2011
Primary Sponsor
Michael Corcoran
Click for details
AI Summary
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Amends chapter 311 of Missouri Revised Statutes to allow coupons, premiums, prizes, rebates, sales prices, and discounts for alcoholic beverages in all forms of advertising
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Establishes that the final retail price of an alcoholic beverage cannot be advertised below its wholesale cost
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Defines "wholesale cost" as the total wholesale price paid by the retailer for the alcoholic beverage in any packaged unit, portion thereof, single container, or bulk container
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Overrides any conflicting statutory or regulatory provisions regarding alcoholic beverage advertising
Legislative Description
Specifies that a statement offering a coupon, sales price, rebate, or discount for an alcoholic beverage will be legal in advertising as long as the final retail price is not below the wholesale cost
Last Action
Referred: Small Business (H)
4/12/2011