MO HB1129

Adds Section 407.313 to Missouri law defining deceptive practices related to misrepresenting a business's geographic location.

Defines "business located within a geographic area" as requiring at least one owner or employee regularly performing services at that location; merely renting a street address, post office box, or mail drop does not qualify.

Prohibits misrepresenting geographic location in telephone directories, directory assistance databases, or internet listings when the business name implies a location it doesn't occupy, the listing omits the actual municipality and state, and calls are routinely forwarded outside the calling area.

Prohibits using fictitious or assumed business names in print advertisements that misrepresent geographic location when telephone calls are routinely forwarded or transferred outside the local calling area.