MO SB101

Defines a florist as any business deriving 50% or more of gross income from the sale or arranging for the sale of flowers or floral arrangements

Prohibits misrepresenting a florist's geographical location in telephone directories, directory assistance databases, internet websites, and print advertisements

Requires that if a florist's name indicates a location different from its actual physical location, a conspicuous notice must clearly state the municipality and state where the florist is actually physically located

Exempts publishers of directories, aggregating websites, print media publishers, internet service providers, and services that display advertisements from these requirements

Classifies violations as unlawful practices under Missouri's consumer protection statute (407.020) and allows prosecution through the same enforcement mechanisms