MO HB256

Adds a new exemption to Missouri's Merchandising Practices Act (Section 407.020) for banks, savings banks, thrifts, trust companies, credit unions, and their wholly owned subsidiaries regarding lending, loan servicing, and collection activities, provided the institution is under state or federal supervision with regular regulatory examinations

Amends Section 407.025 to explicitly exclude the exempt entities listed in Section 407.020 from private civil actions for unlawful merchandising practices

Repeals two prior versions of Section 407.020 (from SB 491 of the 97th General Assembly and SB 788 of the 94th General Assembly) and consolidates them into updated language

Maintains existing exemptions for media publishers/broadcasters who unknowingly disseminate deceptive advertisements and for entities regulated by the Department of Insurance, Financial Institutions and Professional Registration