MO HB2598

Retailers may advertise sales or price discounts for intoxicating liquor sold in original packages or by the drink, for on- or off-premises consumption

Retailers must assume the cost of any advertised sale or discount, and advertised prices cannot fall below the retailer's cost

Adds new section 311.067 to Chapter 311, RSMo, overriding any conflicting laws or rules

Directs the Division of Alcohol and Tobacco Control supervisor to consider First and Twenty-First Amendment implications when promulgating new regulations or modifying existing ones