MO HB2318

Prohibits any person or entity that develops or deploys AI in Missouri from advertising or representing that the AI is a mental health professional or capable of providing therapy services

Violations constitute an unlawful practice under the Missouri Merchandising Practices Act

Attorney general enforces the law, with any individual able to report violations; courts may award damages, civil penalties, injunctive relief, and attorney's fees

Civil penalties set at $10,000 for first violation and $20,000 for subsequent violations

Defines AI broadly to include systems that learn from experience, perform human-like cognitive tasks, or act rationally with minimal human oversight