MO HB3185

Requires social media platforms with over $100 million in annual gross revenue to provide a clear "Delete Account" button that permanently removes the user's account and all associated personal information

The delete button must be clearly displayed and immediately accessible within the platform's application, website, or other access formats

Prohibits platforms from using dark patterns or misleading design practices to obstruct, delay, or interfere with account deletion

Verification of deletion requests must be cost-effective and easy, using methods like two-factor authentication, email, text, or phone; logging into an account after submitting a deletion request does not cancel the request

Violations constitute unlawful merchandising practices under section 407.020, with enforcement authority granted to the attorney general