MO HB3519

Businesses must present automatic renewal or continuous service terms clearly and conspicuously before the purchase is completed, including post-trial pricing for free trial offers

Consumer affirmative consent is required before charging any credit card, debit card, or third-party account for automatic renewals or continuous services

Businesses must provide consumers with an acknowledgment containing renewal terms, cancellation policy, and cancellation instructions in a retainable format

At least one easy cancellation method must be offered: toll-free phone number, email address, postal address (if direct billing), or other cost-effective mechanism

Violations carry a civil penalty of at least $50,000 per violation, enforceable by the Missouri Attorney General