MO SB1502

Creates the "Missouri Consent and Likeness Protection Act" to regulate contracts involving an individual's identity attributes, including name, image, voice, likeness, biometric identifiers, and digital replicas

Invalidates adhesion contracts, waivers, and disclaimers that waive an individual's right to sue for unauthorized use of their identity attributes or grant companies usage rights without allowing judicial relief

Requires valid consent for commercial use of identity attributes to be affirmative, written, separately negotiated, limited to a maximum of 20 years, and freely revocable at any time

Establishes a private right of action with statutory damages of at least $10,000 per violation, plus actual damages, disgorgement of profits, injunctive relief, and attorney's fees

Authorizes the Attorney General to investigate violations and seek civil penalties up to $25,000 per violation, with each unauthorized use constituting a separate violation