MO SB1773

Amends Section 407.020, RSMo, which defines unlawful merchandising practices including deception, fraud, false pretense, misrepresentation, and concealment of material facts in sales, advertising, or charitable solicitations in Missouri

Maintains existing exemptions for media owners/publishers without knowledge of fraudulent intent, entities regulated by the Department of Commerce and Insurance, and new residence sales with express builder warranties containing specified disclaimers

Classifies willful and knowing engagement in unlawful practices with intent to defraud as a class E felony, with prosecuting attorneys, circuit attorneys, and the attorney general having authority to bring criminal charges

Requires long-term care facilities (excluding residential care and assisted living facilities) to provide copies of quality-of-care evaluation documents upon request, with civil liability of up to $1,000 per violation plus attorney's fees for noncompliance

Incorporates by reference violations of numerous other Missouri statutes as unlawful practices, including provisions related to motor vehicles, insurance, and manufactured housing