MS HB133

Prohibits outdoor advertising for beer, light wine, alcoholic beverages, tobacco products, and fast food in areas with high crime rates (as determined by Mississippi Department of Public Safety), underperforming schools (as determined by Mississippi Department of Education), or low owner-occupied housing rates (as determined by Mississippi Development Authority).

Prohibits outdoor advertising for alcoholic beverages, tobacco products, or fast food within 500 feet of public playgrounds, private playgrounds, elementary schools, secondary schools, places of worship, or childcare facilities unless a municipality grants an exemption.

Allows municipalities to grant exemptions if an applicant demonstrates the 500-foot restriction denies reasonable opportunity to communicate information to adult consumers, considering factors such as alternative advertising locations, availability of other media, consumer familiarity, and compliance with municipal ordinances.

Authorizes municipalities to require a permit and reasonable fee for any exemption granted in addition to other applicable fees.

Exempts public service messages warning about hazards of alcoholic beverages, tobacco products, or fast food from the prohibition, but prohibits such messages when displayed alongside marketing materials or brand names for these products.

Takes effect July 1, 2010.