MS HB687

Amends price gouging law to define "unconscionable price increase" as any price exceeding 105% of the allowable average price plus 100% of increased costs during a declared state of emergency.

Establishes felony penalties for price gouging when total value received in 24 hours exceeds $500 (imprisonment of at least 1 year and/or fine up to $5,000) and misdemeanor penalties for violations under $500 (fine up to $1,000 and/or jail up to 6 months).

Requires Secretary of State to provide actual notice to registered agents when Governor declares, renews, or terminates a state of emergency or emergency impact area.

Provides civil immunity for lodging facilities that cancel reservations to house displaced victims during a declared state of emergency.

Specifies that emergency impact area declarations automatically terminate 31 days after issuance unless renewed and allows new business registration with Secretary of State to receive emergency notifications.