MS HB899

Prohibits outdoor advertising promoting beer, light wine, alcoholic beverages, tobacco products, or fast food in areas with high crime rates (as determined by Mississippi Department of Public Safety), underperforming schools (as determined by Mississippi Department of Education), or low owner-occupied housing (as determined by Mississippi Development Authority).

Prohibits outdoor advertising for alcoholic beverages, tobacco products, or fast food within 500 feet of public playgrounds, private playgrounds, elementary or secondary schools, places of worship, or child care facilities unless a municipality grants an exemption.

Allows municipalities to grant exemptions if an applicant demonstrates the 500-foot restriction unreasonably denies them the ability to communicate truthful information to adult consumers, considering factors such as alternative locations, other advertising methods, product familiarity, and municipal ordinances.

Permits municipalities to require an exemption permit and charge a reasonable permit fee in addition to existing advertising fees for any exemption granted.

Exempts public service messages warning of hazards from alcoholic beverages, tobacco products, or fast food from the prohibition, but prohibits public service messages displaying brand names or product marketing materials.

Takes effect July 1, 2011.