MS HB1125

Amends Mississippi's unfair and deceptive trade practices law to require telecommunications, cable television, and satellite television service providers to fully disclose certain terms in advertisements.

Requires providers to disclose that service agreements last longer than six (6) months, that service costs may increase after introductory periods end, and that free or reduced-cost services may become paid services requiring affirmative opt-out.

Defines "fully disclose" to mean providers must use the same font size for introductory pricing and terms as they use for the required disclosures, and prohibits use of asterisks to reference these provisions.

Failure to fully disclose these provisions constitutes a deceptive trade practice subject to enforcement under existing Mississippi consumer protection laws.

Takes effect July 1, 2016.