MS HB1388

Reenacts the "Patient's Right to Informed Health Care Choices Act" (Sections 41-121-1 through 41-121-9) which prohibits deceptive health care advertising and requires practitioners to clearly identify their type of license to patients.

Requires health care practitioners to conspicuously post and communicate their specific licensure type in offices and all advertisements (business cards, websites, emails, brochures, etc.), covering 12 categories including M.D., D.O., D.N.P., D.C., D.D.S., O.D., and other health care professionals.

Defines "deceptive" or "misleading" advertising as any communication that misstates, falsely describes, or falsely details a practitioner's profession, skills, training, expertise, education, board certification, or licensure.

Establishes violations as unprofessional conduct subject to disciplinary action by licensing boards, with penalties including reprimands, license suspension/revocation, monetary fines, and refund of patient fees.

Repeals the sunset provision (July 1, 2019) and deletes repealer language in health licensing statutes for chiropractors, dentists, nurses, optometrists, pharmacists, physicians, physician assistants, podiatrists, and veterinarians, making the deceptive advertising provisions permanent.