MS HB489

Reenacts "The Patient's Right to Informed Health Care Choices Act" (Sections 41-121-1 through 41-121-9) requiring health care practitioners to clearly identify their license type in advertisements and office postings to prevent deceptive marketing.

Extends the automatic repeal date of the Patient's Right to Informed Health Care Choices Act from July 1, 2016 to July 1, 2020.

Extends repeal dates for provisions in health profession licensing laws (chiropractic, dental, nursing, optometry, pharmacy, medicine, podiatry, physician assistant, and veterinary) that make violations of the advertising disclosure act grounds for disciplinary action against licensees.

Defines "health care practitioner" to include allopathic physicians, osteopathic physicians, nurses, podiatrists, chiropractors, dentists, optometrists, pharmacists, physician assistants, medical assistants, audiologists, psychologists, therapists, and other licensed health professionals.

Requires health care practitioners to identify specific licensure type in all advertisements (business cards, letterhead, email, internet, audio/video) and conspicuously post license information in patient-facing offices; violations constitute unprofessional conduct subject to board discipline and potential fee refunds to patients.