MS SB2330

Creates the Mississippi Consumer Data Privacy Act giving consumers the right to know what personal information businesses collect about them, request deletion of that data, opt out of the sale of their personal information, and receive equal service regardless of exercising these rights

Applies to businesses doing business in Mississippi that have annual gross revenues over $10 million, buy/sell/share personal information of 50,000+ consumers annually, or derive 50% or more of revenue from selling personal information

Requires businesses to respond to consumer requests within 45 days, provide a "Do Not Sell My Personal Information" link on their website, and prohibits selling personal information of consumers under 16 without affirmative authorization

Allows consumers to bring civil actions for data breaches resulting from inadequate security practices, with damages of $100-$750 per consumer per incident or actual damages, and authorizes the Attorney General to seek civil penalties up to $7,500 per violation

Requires the Attorney General to adopt regulations before July 1, 2023, with the act taking effect July 1, 2023, and preempts all local laws on consumer data collection and sale