MS SB2080

Creates the "Mississippi Consumer Data Privacy Act" establishing consumer privacy rights regarding personal information collection, use, and sale by businesses meeting specified thresholds (annual revenues exceeding $10 million, processing data of 50,000+ consumers, or deriving 50%+ revenue from selling personal information).

Grants consumers the right to request disclosure of personal information collected about them, request deletion of personal information, and opt-out of the sale of their personal information to third parties.

Requires businesses to disclose consumer rights, provide information within 45 days of verifiable requests at no cost, maintain a "Do Not Sell My Personal Information" link on websites, and prohibits discrimination against consumers exercising their rights.

Establishes a 30-day notice and cure period before consumers can initiate civil actions for statutory damages ranging from $100-$750 per consumer per incident or actual damages, and allows the Attorney General to pursue civil penalties up to $7,500 per violation.

Provides exemptions for businesses when deletion is necessary to complete transactions, detect fraud, comply with legal obligations, conduct research with consent, or when commercial conduct occurs entirely outside Mississippi; takes effect July 1, 2024.