MS HB1558

Social media platforms operating in Mississippi must establish content policies that address risks to youth related to tobacco and nicotine product sales and harmful misuse.

Platforms must prevent links to websites or applications selling tobacco or nicotine products without age verification at the time of access.

Platforms must prohibit social media content that promotes the harmful misuse of tobacco or nicotine products, defined as use beyond the product's intended purpose that youth can easily imitate and that causes health harm.

Platforms must provide users a mechanism to report sales without age verification or harmful misuse of tobacco or nicotine products, and implement procedures for evaluating and removing such material.

Removal decisions may consider factors including likelihood of youth imitation, risk of serious injury, false health claims, direct sales links without age verification, educational or artistic context, and presence of discouraging commentary; effective July 1, 2024.