MS SB2220

Establishes property rights in individuals' names, likenesses, and voices as intellectual property that are transferable and inheritable, surviving death for 10 years and renewable if commercially used.

Imposes liability of $50,000 per violation for distributing personalized cloning services without consent, and $5,000 per violation for publishing unauthorized digital voice replicas or depictions, plus actual damages and profits.

Requires written consent from counsel and agreement by individuals (or court approval if under 18) to authorize use of digital depictions or voice replicas in advertisements or expressive works.

Includes First Amendment defense balancing public interest against intellectual property rights, considering factors such as commercial nature of use, relevance to primary purpose, and competitive harm.

Exempts telecommunications providers, media outlets paid to publish advertisements, and student-athletes under existing state law from liability; provides 4-year statute of limitations for civil actions.