MS SB2517

Allows postsecondary educational institutions to share athletics-related revenue with student-athletes or compensate them for publicity rights (name, image, likeness).

Permits institutions and third parties to identify and facilitate opportunities for student-athletes to earn compensation for publicity rights, with restrictions on receiving compensation for facilitating, influencing agent choice, or bad faith reducing competing opportunities.

Expands student-athlete definition to include those who have given notice of intent to transfer to their current institution, allowing publicity rights agreements to be terminated when participation in the sport ends.

Prohibits compensation offers to student-athletes for the purpose of recruiting them to transfer institutions unless the student-athlete has given official notice of intent to transfer; violators face civil liability of three times the amount offered.

Bars state General Fund appropriations from being used for revenue sharing or compensating student-athletes for publicity rights; effective July 1, 2025.