MS SB2642

Requires candidates, political committees, and other persons to disclose when artificial intelligence is used to generate images, audio, or video in political advertisements involving federal, state, or local candidates, elections, or ballot questions.

Mandates specific disclaimer formats depending on advertisement type: text/graphics must display disclaimer in letters as large as majority text; audio must include 3-second spoken disclaimer; video must include both 4-second visual and 3-second audio disclaimers in the same language as the advertisement.

Exempts broadcast stations airing AI-generated content as bona fide news coverage if they clearly disclose the AI use, radio/television stations paid to broadcast such ads, distribution platforms with written AI disclosure policies, satire or parody advertisements, and platforms that provided notice of their AI disclosure requirements.

Establishes civil penalties of up to $250 for first violations and up to $1,000 for subsequent violations by individuals; committees face up to $1,000 per violation, with each distribution or transmission of non-compliant advertisements counted as a separate violation.

Allows the Mississippi Attorney General or injured candidates to seek injunctive relief in Hinds County circuit court, the county where the violation occurred, or the county where the violation could influence voters in an upcoming election.