MS SB2046

Establishes that every Mississippi resident has a property right in their own name, likeness, and voice, which can be transferred, licensed, or inherited and remains enforceable for 10 years after death.

Creates liability for unauthorized distribution of "personalized cloning services" or AI-generated digital depictions and voice replicas, with damages of $50,000 per violation for cloning services or $5,000 per violation for unauthorized digital replicas, plus actual damages and profits.

Requires agreements for digital replicas in advertisements or expressive works (effective January 1, 2027) to include reasonably specific descriptions of intended uses and representation by legal counsel or a labor union with collective bargaining provisions.

Provides First Amendment protections for news broadcasts, documentaries, biographical works, commentary, criticism, satire, and parody using an individual's likeness.

Exempts interactive computer service providers from liability for user-uploaded content and excludes student-athletes already covered under existing NIL statutes (Section 37-97-101).