MS SB2050

Political advertisements containing AI-generated images, audio, or video must include clear disclaimers stating the content was "generated in whole or in part by artificial intelligence"

Disclosure requirements vary by media type: text/graphic ads need visible written disclaimers matching the ad's font size; audio ads require a spoken disclaimer lasting at least 3 seconds; video ads need both a 4-second visual message and 3-second spoken disclaimer

Civil penalties for violations range from $250 for a first offense by individuals to $1,000 per violation for committees or repeat offenders, with each broadcast or distribution counted as a separate violation

Exemptions apply to broadcasting stations airing paid political ads, news coverage that acknowledges AI use, satire/parody content, and distribution platforms with clear disclosure policies provided to advertisers

The Attorney General or injured candidates may seek injunctive relief in Hinds County Circuit Court or the circuit court where the violation occurred or could influence voters; effective July 1, 2026