MT HB470

Prohibits the use of "trigger leads" in mortgage advertising, classifying their use as false and deceptive advertising to help prevent identity theft

Defines "trigger lead" as consumer credit information obtained by credit reporting agencies under the Fair Credit Reporting Act that is triggered by a consumer's credit inquiry for a separate transaction, not initiated by the consumer themselves

Exempts consumer reports obtained by department-licensed mortgage entities in direct response to a consumer's application or with consumer authorization from the trigger lead definition

Grants the Montana Banking Commissioner authority to regulate trigger leads through rulemaking on false, deceptive, or misleading advertising

Amends MCA sections 32-9-103 (definitions) and 32-9-149 (advertising rules) to incorporate trigger lead provisions