MT SB488

False, misleading, or deceptive consumer reviews or testimonials that violate federal FTC rules (16 CFR, part 465) are explicitly added as unlawful unfair or deceptive trade practices under Montana law

Department of Justice receives a 5-year statute of limitations from discovery to bring enforcement actions against unfair methods of competition and deceptive practices

Individual consumers may bring private actions for damages within the timeframe specified in section 27-2-211 MCA, with potential recovery of actual losses or $500 (whichever is greater), and up to triple damages if actual damages do not exceed $100,000

Enforcement of the age verification law for websites publishing material harmful to minors is shifted from the Department of Justice to private individuals claiming damages only

Effective immediately upon passage and approval