NC H1036

Adds new power to the North Carolina State Lottery Commission to establish targets and implement strategies for optimal growth and density of lottery retailer participation.

Requires the Commission to submit an annual report by December 1 detailing efforts to grow lottery retailer participation and effectiveness of advertising upon sales and revenue.

Directs the Legislative Research Commission to study methods to increase lottery sales revenue, including expansion of outlets, retailer incentives comparison with other states, and costs to retailers, with findings due by December 1, 2018.

Requires lottery advertising to include actual or estimated overall odds of winning each game and mandates the Commission select advertising methods based on data analysis to maximize revenue while minimizing expenses.