NC S790

Grants the North Carolina Lottery Commission power to establish targets and implement strategies for optimal growth and density of lottery retailer participation.

Requires the Commission to submit annual reports by December 1 detailing retailer growth efforts and their results, plus summaries of advertising effectiveness measures and their impact on sales and revenue.

Directs the Legislative Research Commission to study methods for increasing lottery sales and education fund transfers, including retailer expansion, compensation comparison with other state lotteries, and cost analysis for retailers, with findings due December 1, 2018.

Requires the Commission to select advertising methods that maximize revenue while minimizing expenses through data-driven assessment of advertising impact on lottery sales, while maintaining existing prohibitions on cartoon characters and misleading advertisements.