NC S96

Department of Transportation shall study effective marketing strategies for the North Carolina Global TransPark Authority in consultation with the Department of Commerce.

Study must identify the target market for the Global TransPark and assess whether current marketing methods reach that market.

Study shall evaluate additional marketing methods and their associated costs, and consider whether transferring the Global TransPark to the Department of Commerce would improve marketing effectiveness.

Study must examine potential legal, financial, and other requirements that would arise from transferring the Global TransPark to the Department of Commerce.

Department of Transportation must report findings, recommendations, and any legislative proposals to the Joint Legislative Transportation Oversight Committee by February 1, 2018.