NC H700

Defines "qualified digital communication" as any paid communication placed or promoted on public-facing websites, web applications, digital applications, social networks, advertising networks, or search engines.

Adds qualified digital communications to the definition of "electioneering communication" subject to disclosure requirements, with thresholds of 50,000+ individuals statewide or 7,500+ individuals in other elections.

Requires disclosure statements in digital ads to appear in letters at least as large as the smallest text or in a visually distinct heading with reasonable color contrast; if technically impossible, must include sponsor name and a means to obtain full disclosure with minimal effort.

Establishes criminal penalty of Class 1 misdemeanor for misrepresenting sponsorship or authorization of digital political advertisements.

Creates requirement for State Board to maintain public records of all qualified digital communications, including sponsor name, location, amount spent per candidate, advertisement copy, and dates aired; effective September 1, 2019.