NC S324

Student-athletes at North Carolina higher education institutions may receive compensation for use of their name, image, and likeness related to athletic programs, effective January 1, 2024.

Student-athletes may hire athlete agents or licensed attorneys to represent their interests, complying with the Sports Agent Responsibility and Trust Act and applicable federal law.

Institutions, athletic associations, conferences, and the NCAA are prohibited from penalizing student-athletes, suspending teams, or conditioning eligibility based on a student-athlete receiving compensation or agent representation.

Compensation contracts must not conflict with team contracts, must be disclosed to the institution, and institutions cannot prevent athletes from using their name, image, or likeness for commercial purposes outside official team activities.

A Study Committee on Student-Athlete Compensation composed of 18 members shall make recommendations by May 15, 2022, addressing fair compensation implementation, scholarship impacts, legal modifications, and NCAA rule limitations.