NC H644

Effective October 1, 2024, requires social media platforms with over 1,000,000 monthly active U.S. users to implement privacy protections for North Carolina users, including accessible privacy policies in under 250 words and user consent for algorithmic data use.

Prohibits social media platforms from using data of North Carolina minors (under 18) to inform content recommendations or targeted advertising, with exceptions for content blocking harmful material and explicit user actions like searches.

Requires platforms to use age verification systems based on self-attestation and maintain full platform functionality without requiring consent for algorithmic recommendations.

Creates a North Carolina Data Privacy Task Force with 21 members including the Attorney General, state officials, medical professionals, and youth representatives to report annually on mental health impacts of social media and propose legislation.

Makes platform violations of these requirements unfair or deceptive practices effective January 1, 2025; establishes Attorney General enforcement and allows private right of action only if individuals are harmed; appropriates $100,000 to develop a registry of platform privacy policies and certifications.