NE LB1118

Amends Nebraska's Uniform Deceptive Trade Practices Act (section 87-302) to add social media platform advertising fraud as a new category of deceptive trade practice

Requires social media platforms accepting paid advertising to implement identity verification for advertisers, impersonation detection programs, automated and manual fraud detection systems, measures to prevent repeat offenses, user fraud reporting tools, and law enforcement reporting processes

Mandates platforms investigate reported fraudulent advertisements within seven days, remove confirmed fraudulent ads immediately, and notify law enforcement of report status

Defines "fraudulent advertisement" as paid content that misrepresents material facts or unlawfully impersonates another to induce transactions or extract benefits

Excludes from the social media platform definition: internet search providers, ISPs, email services, streaming services, telecommunications carriers, broadband services, cloud computing, video-conferencing platforms, and creative professional portfolio sites