NH HB1538

Prohibits marketing, selling, or distributing vape products that imitate non-vape items designed to conceal them from adults, including candy, desserts, beverages, and school supplies like erasers, highlighters, pens, and pencils

Bans vape product branding that appeals to minors, including characters from comic books, movies, television shows, video games, or mythical creatures

Prohibits vape products that include interactive video game capabilities

Violations constitute civil infractions subject to administrative action by the New Hampshire Liquor Commission

Takes effect January 1, 2027, with fiscal impact of less than $10,000 annually through 2029