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NJ A2320
Bill
Status
3/18/2024
Primary Sponsor
Lisa Swain
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AI Summary
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Requires the Secretary of Agriculture to develop and implement a publicity and marketing program within 180 days, including a searchable website listing all CSA programs in New Jersey with links for public subscription
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Establishes "Community Supported Agriculture Week" during the last full week in February annually, with promotional events at farms, schools, farmers' markets, and community organizations
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Directs the Department of Agriculture to create promotional labels for CSA products, which may incorporate "Jersey Fresh" branding, and use print, television, radio, internet, and social media for advertising
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Expands the "New Jersey Farm to School Program" to encourage schools to participate in CSA subscriptions for obtaining fresh local produce, and requires school curricula to include information about CSA value and student/family participation opportunities
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Authorizes the Secretary of Agriculture to solicit funds for CSA promotion, with monies deposited into the existing "New Jersey Farm Products Publicity Fund," and imposes $100 penalties for false advertising of products as CSA-marketed
Legislative Description
Requires Department of Agriculture to take various actions to publicize and promote community supported agriculture in New Jersey.
Economic Growth
Last Action
Received in the Senate, Referred to Senate Economic Growth Committee
4/11/2024