NJ A2659

Requires consumers to prove they were aware of and relied on the fraudulent practice to their detriment, rather than simply showing the practice caused a loss

Changes treble damages from mandatory to discretionary, allowing courts to award up to three times actual damages rather than automatically requiring it

Mandates consumers serve a written demand on sellers before filing suit; failure to provide notice eliminates the right to treble damages

Eliminates attorneys' fees, filing fees, and costs for "technical violations" where the seller acted in good faith without intent to defraud and caused no actual loss or impact on product/service quality

Limits the Consumer Fraud Act to New Jersey residents or in-state transactions, and exempts actions already regulated by the FTC or other state/federal regulatory bodies