NJ A3300

Establishes the "Heroin and Opioid Drug Public Education (HOPE) Initiative," a multicultural statewide public awareness campaign to combat the heroin and opioid epidemic through coordinated information dissemination

Requires the Division of Mental Health and Addiction Services to develop the campaign in consultation with the Governor's Council on Alcoholism and Drug Abuse, Partnership for a Drug-Free New Jersey, and federal Drug Enforcement Administration

Campaign must educate the public on pathways to addiction, warning signs, available treatment options, naloxone availability, medication-assisted therapy benefits, civil/criminal immunity provisions under the Overdose Prevention Act, and proper prescription drug disposal methods

Information must be disseminated through all media types including print, television, radio, internet, social media, billboards, and non-traditional formats like milk cartons and water bottles, with culturally and linguistically appropriate messaging

Division must annually convene focus groups and conduct household surveys to gauge effectiveness, submit reports to the Governor and Legislature within 180 days, and refine messaging based on findings