NJ A3868

Retailers offering digital coupons must provide in-store alternatives allowing customers to receive the same discount, price, or benefit without using a personal computing device

Digital coupons are defined as store coupons, rebates, or similar offers available only through the internet via personal computers, smartphones, or tablets that are redeemable at physical store locations

In-store alternatives include paper coupons, electronic kiosks, or applying the discount at the point-of-sale upon customer request

Violations carry civil penalties of up to $250 for a first offense and up to $500 for subsequent offenses, enforced by the Division of Consumer Affairs

The law takes effect on the first day of the twelfth month following enactment