NJ A4101

Social media companies with at least 5 million worldwide account holders must provide New Jersey users with a 24-hour authenticated digital channel to report account access issues, unauthorized access, and fraudulent activity.

Acceptable support channels include in-app forms, secure help centers, dedicated security portals, AI-powered assistants, or toll-free telephone numbers, with access to a live agent required within 5 calendar days of initial contact.

Companies must inform consumers about the support channel through email notifications about account security and in a prominent location on the platform's homepage or help page.

Violations constitute an unlawful practice under New Jersey's Consumer Fraud Act (P.L.1960, c.39), subjecting companies to all available remedies and penalties under that law.

The bill takes effect on the first day of the seventh month following enactment.