NJ A4171

Businesses that use real-time text-based chat to communicate with consumers must offer an option to receive a transcript of the chat at the conclusion of the interaction

Businesses must provide clear and conspicuous notice at the start of any chat interaction informing consumers of their right to request a transcript

Violations constitute an unlawful practice under New Jersey's consumer fraud act, with penalties up to $10,000 for first offenses and $20,000 for subsequent offenses

Additional enforcement mechanisms include cease and desist orders from the Attorney General, punitive damages, and treble damages plus costs for injured parties