NJ A4480

Establishes a property right for individuals in their name, image, likeness, and voice that can be assigned, licensed, or inherited by executors, heirs, or devisees

Creates civil liability for anyone who knowingly uses an individual's identity without authorization for advertising, fundraising, or commercial purposes, including through AI-generated content

Property rights continue for 10 years after death and can be extended indefinitely through continued commercial use, or terminated after 2 years of non-use following the initial 10-year period

Authorizes courts to award actual damages, profits attributable to infringement, attorney's fees, and triple damages for unauthorized use of military members' identities, plus injunctive relief including seizure and destruction of infringing materials

Provides fair use exceptions for criticism, news reporting, teaching, scholarship, and research, and exempts media platform owners unless they knew or should have known of the unauthorized use