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NJ S1765
Bill
Status
1/9/2024
Primary Sponsor
Paul Moriarty
Click for details
AI Summary
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Requires businesses to disclose the usual and customary single-item price when advertising "Buy One, Get One Free," "Two-For-One," or similar promotional offers where merchandise is offered at reduced or no cost contingent on purchasing other items
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Aims to prevent businesses from artificially inflating sale prices on merchandise offered as part of bargain promotions
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Violations constitute an unlawful practice under New Jersey's Consumer Fraud Act (C.56:8-1 et seq.)
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Penalties include up to $10,000 for a first offense and up to $20,000 for subsequent offenses, plus potential cease and desist orders, punitive damages, and treble damages with costs awarded to injured parties
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Takes effect immediately upon enactment
Legislative Description
Requires disclosure of usual and customary price for merchandise offered in certain advertisements.
Commerce
Last Action
Introduced in the Senate, Referred to Senate Commerce Committee
1/9/2024