NJ S3225

Businesses using real-time text-based chat to communicate with consumers must provide an option to receive a transcript of the chat at the conclusion of the interaction

Clear and conspicuous notice of the transcript option must be provided to consumers at the beginning of any chat interaction

Applies to any business entity including corporations, LLCs, partnerships, trusts, and other commercial entities organized under New Jersey or other jurisdictions

Violations constitute unlawful practices under New Jersey's consumer fraud act, subject to penalties of up to $10,000 for first offenses and up to $20,000 for subsequent offenses

Additional enforcement mechanisms include cease and desist orders from the Attorney General, punitive damages, and treble damages with costs awarded to injured parties