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NJ S3677
Bill
Status
9/30/2024
Primary Sponsor
Kristin Corrado
Click for details
AI Summary
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Division of Travel and Tourism in the Department of State must annually develop a marketing and advertising campaign to promote interscholastic and collegiate athletics in New Jersey
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Campaign goals include encouraging participation in interscholastic athletics, emphasizing physical, mental, social, and educational benefits, and promoting attendance at games, tournaments, and events
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Campaign must highlight New Jersey's competitive athletic landscape and its role in developing high-caliber collegiate and professional athletes
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All marketing activities must comply with the New Jersey Fair Play Act, federal laws governing student name/image/likeness use, and rules of the NJ State Interscholastic Athletic Association and NCAA
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Appropriates $250,000 from the General Fund to the Division of Travel and Tourism to implement the campaign
Legislative Description
Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.
State Government, Wagering, Tourism & Historic Preservation
Last Action
Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee
9/30/2024