NJ S3877

Subscription service providers must allow consumers to cancel using the same method they used to sign up (in person, phone, mail, email, or online)

Online cancellation must include an easily accessible direct link or button on the provider's website or through customer account settings

Providers using "negative option features" (where silence equals acceptance) cannot misrepresent material facts, must disclose terms before collecting billing information, must obtain express consent before charging, and must provide a simple cancellation mechanism

Violations constitute unlawful practices under New Jersey consumer fraud law, with enforcement limited to the Attorney General or Division of Consumer Affairs—no private right of action is permitted

Exempts services from businesses licensed or regulated by agencies including the Board of Public Utilities, FCC, Department of Banking and Insurance, and Division of Consumer Affairs