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NJ S4366
Bill
Status
5/12/2025
Primary Sponsor
John McKeon
Click for details
AI Summary
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Directs the Division of Gaming Enforcement to conduct a 12-month study on the effectiveness of various words, phrases, font sizes, and placements in gambling advertisements to deter irresponsible gambling and encourage responsible gambling tools
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Requires the division to develop 3-10 key words or phrases based on study findings that must be included in all casino and sports pool advertisements, in addition to the existing "1-800 GAMBLER" helpline message
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Removes the previously required phrase "Bet with your head, not over it" from billboard and on-site advertising requirements while maintaining the gambling problem helpline language
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Mandates responsible gambling messaging appear legibly on all print, billboard, and sign advertising, and be clearly communicated in radio, television, Internet, and other media advertisements
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Restricts gambling advertising and promotions from being placed near schools, college campuses, or on media that would predominantly target underage persons or those on the self-exclusion list
Legislative Description
Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotion in certain locations.
Budget and Appropriations
Last Action
Referred to Senate Budget and Appropriations Committee
5/29/2025